The videos, for one, were a real letdown. Some of them looked like they were just ripped from YouTube, with poor pixel quality and all. Even the ones that were original recordings felt off – the instructors seemed stiff. The impact is that sometimes I skipped the video I thought I could Google the information or watch the better video on YouTube.
anyone
So, let’s cut to the chase. With so many resources invested in the making of video lectures, what is the point if the students just skip it? Students might find it challenging to stay on track and fully engage with the content. They might end up passively absorbing the information instead of actively processing it. What are the strategies to create not just informative, educative, but also engaging video lectures?
Getting to know our audience
Let’s kick things off by getting to know our audience. You gotta understand who you’re talking to – what makes them tick, what they’re into. For instance, animations may resonate well with children, while adult learners may prefer a solo podcast of senior Subject Matter Experts accompanied by simple text and graphics. Let’s get into the minds of our audience. Think like them, be them. Dive into YouTube and TikTok and see what’s buzzing. This gives us the lowdown on what content gets folks talking and engaged. Remember, different cultures and generations have their own vibes, so it’s key to stay tuned in to what clicks with whom.
Mindful scripts
When we’re talking about the video, at the same time we are talking about the script. As an educator, you must be familiar with Gagne’s nine learning events. Begin by capturing learners’ attention through for example shocking statistics, hot news, or thought-provoking case studies, prompting them to recall prior knowledge, and so forth. This approach will be the foundation for writing a compelling script. Think about a conversational tone akin to a podcast and utilizing natural gestures and expressions.
Invest more on video shooting and editing
Next, investing in a skilled video editor and cameraman is essential. Experiment with camera angles, explore documentary-style shots from different perspectives and maintain consistency in branding colors across all course materials and videos. While diversity in backgrounds is acceptable, avoid excessive variation. Consider incorporating memorable video transitions or bloopers.
Use SFX and background music
Lastly, integrating sound effects and background music can significantly enhance the viewing experience. It’s not necessary to use them throughout the entire video; instead, employ them strategically to emphasize key points and maintain the flow, think the participants like the audience of a TV series.
